If you run a business or organization that provides mental health services, hiring a specialized marketing or content writing company can be a great way to build awareness about what you do and reach potential new clients.
Let’s consider the benefits of mental health marketing services compared to content writing services to find out which one is right for you.
Have You Defined Your Target Audience?
One of the main benefits of hiring a mental health marketing or content writing service is that you can reach your target audience in an appropriate and meaningful way.
If you’re unsure of who your target audience is, a mental health marketing service can help you define it as part of setting your overall marketing strategy. A content writing service, on the other hand, requires your marketing strategy before they produce content for you. This strategy will assist the content writer in crafting a content plan they believe will best support your marketing goals and appeal to your target audience.
Reach Your Audience in an Appropriate Way
A specialized communications company will have the knowledge necessary to address issues related to mental health. They’ll also be able to tailor their approach to specific demographics or communities to create the most effective campaign for your business.
For example, if you service an older demographic, you’ll want to create content with vocabulary and cultural references different from that of content used to address the mental health needs of a younger population.
A blog post about being your authentic self at work that begins with “Did you know that you don’t have to jump into a phone booth to change every morning before you head into work?” might fall flat in front of most younger people, but it would likely get a nice smile—and probably be unique—to Boomers and Gen Xers.
At Lori Straus Communications, we involve you in the content creation process to ensure we’re addressing the population you service with respect. As a content writing company, we follow your lead when choosing the path for what we create, ensuring the final product is true to you and your company’s mission.
Do You Have a Social Media Presence?
Many services and businesses rely on social media to spread their message. Social media is also where many disabled communities, which includes people living with mental health disorders, find support. It’s therefore an appropriate place for you to market your services.
Managing Digital Engagement
but also manage your presence on social media platforms. They’ll be able to create a holistic online presence and offer strategies for building relationships with consumers.
How much involvement a content writing company will have with your social media can vary. At Lori Straus Communications, we won’t manage your social media accounts for you: we start conversations.
That means we write and schedule individual posts tailored to the platforms you’re active on, but you will need someone internal to monitor replies. We also don’t usually provide visuals, since most clients we work with have a graphic designer or their own visuals they’d prefer we use. But we can discuss this.
Can People Find You?
After putting countless hours into designing your website or carefully writing your first blog post, you want to make sure people can see your work. With a certain amount of research, you can increase the chances of your company coming up higher in your target audience’s search results. (Please note, there are never guarantees with this.)
Optimizing for Search Engines
An experienced mental health marketing services provider usually offers search engine optimization (SEO) as part of their overall package, which will include digital ads (e.g., Facebook ads, Google ads, etc.). This can help your content be seen by more people. By applying (SEO) research to digital marketing, they’ll create targeted ads that are more likely to be seen by those searching for mental health-related topics when they search on Google. They can then combine this with a blogging plan.
You’ll also find some companies who specialize in only SEO, i.e., they number crunch, focus their professional development on SEO, and research keywords all week. They’ll then monitor your website’s performance and recommend updates regularly. We can only say that you must do your research here. Some are absolutely legit; many are not.
For example, we frequently get emails through our email form from “Eric” promising to improve our Google ranking. He introduces himself new every week, promises to raise our Google rank, and emails from a different address each time.
Definitely not legit.
At Lori Straus Communications, we offer SEO research to ensure the content we produce supports your marketing goals. We’ll always include relevant keywords and phrases to help your target audience find your content more easily. However, should you prefer to work with your own SEO company, we offer a discount on some of our services.
Work With a Company That Understands Mental Health
It’s important to work with a team that understands the intricacies of mental health and its associated language.
Our founder, Lori Straus, is aware of how trauma can persist through generations and has felt the effects of poor mental health in her personal life. These experiences help her guide herself and our team in creating realistic and relatable content.
Lori also received her Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans Course on Research Ethics certificate of completion in 2014, and edits graduate theses in the social sciences.
In addition, our company has created content that must respect HIPAA, IRB, and GDPR guidelines on privacy.
Marketing vs. Content Writing: The Big Difference
If you’re having trouble getting your marketing strategy started, reach out to a mental health marketing service. They’ll be able to help you define your target audience, identify what channels you should use, and, if they offer it, apply their SEO research to digital ads.
If you’ve already identified your audience and marketing goals, opting for a content writing service can help you bring your content ideas to life by working with people who specialize in writing.
Why Lori Straus Communications?
Any mental health content writing service will focus on delivering content with the appropriate terminology and tone of voice to appeal to your audience.
Many, like us, will also specialize in web copy, blog posts, case studies, feature articles, and social media posts. Most companies, including ours, will happily offer you a quote for what you need before you make your decision.
What differentiates us from many other content writing companies, though, is that our owner is also a novelist. In other words, she’s skilled at bringing the stories of people to life. Her young adult series discusses how the stigma of mental health has changed through the generations, and her second romance novel places different forms of trauma in a central role.
People living with mental health issues deserve to be spoken to with respect, and they deserve help.
To learn more about our mental health content writing services, click here.