If you run your own business, hiring a marketing consultant or content writer can be a great way to build awareness about what you do and reach potential new clients.
Let’s consider the benefits of marketing services compared to content writing services to find out which one is right for you.
Have You Defined Your Target Audience?
One of the main benefits of hiring a marketing consultant or content writer is that you can reach your target audience in an appropriate and meaningful way.
If you’re unsure of who your target audience is, a marketing consultant can help you define it as part of setting your overall marketing strategy. A content writer, on the other hand, requires your marketing strategy before they produce content for you. This strategy will assist the content writer in crafting a content plan they believe will best support your marketing goals and appeal to your target audience.
Reach Your Audience in an Appropriate Way
An experienced content writer will be able to tailor their approach to specific demographics or communities to create the most effective campaign for your business.
For example, if you service an older demographic, you’ll want to create content with vocabulary and cultural references different from that of content used to address a younger population.
A blog post about finding a suitable workplace that begins with “Your workplace shouldn’t feel like those horrid metal slides of your childhood” might fall flat in front of many younger people, but it would likely get a nice smile from Gen Xers.
At Lori Straus Communications, we involve you in the content creation process to ensure we’re addressing the population you service with respect. As a content writing company, we follow your lead when choosing the path for what we create, ensuring the final product is true to you and your company’s mission.
Can People Find You?
After putting countless hours into designing your website or carefully writing your first blog post, you want to make sure people can see your work. With a certain amount of research, you can increase the chances of your company coming up higher in your target audience’s search results. (Please note, there are never guarantees with this.)
Optimizing for Search Engines
An experienced marketing consultant usually offers search engine optimization (SEO) as part of their overall package, which will include digital ads (e.g., Facebook ads, Google ads, etc.). This can help your content be seen by more people. By applying (SEO) research to digital marketing, they’ll create targeted ads that are more likely to be seen by those searching for topics related to what you sell/the services you provide when they search on Google. They can then combine this with a blogging plan.
A content writer will take your marketing plan and combine it with SEO practices to create content. They typically don’t manage digital ads.
You’ll also find some companies who specialize in only SEO, i.e., they number crunch, focus their professional development on SEO, and research keywords all week. They’ll then monitor your website’s performance and recommend updates regularly. We can only say that you must do your research here. Some of these companies are absolutely legit; many are not.
For example, we frequently get emails from “Eric” promising to improve our Google ranking. He introduces himself new every week, promises to raise our Google rank, and emails from a different address each time.
Definitely not legit.
At Lori Straus Communications, we offer SEO research to ensure the content we produce supports your marketing goals. We’ll always include relevant keywords and phrases to help your target audience find your content more easily. However, should you prefer to work with your own SEO company but have us develop content that uses their keywords, we offer a discount on some of our services.
Marketing vs. Content Writing: The Big Difference
If you’re having trouble getting your marketing strategy started, reach out to a marketing consultant. They’ll be able to help you define your target audience, identify what channels you should use, and, if they offer it, apply their SEO research to digital ads.
If you’ve already identified your audience and marketing goals, opting for a content writing service can bring your content ideas to life because you’ll be working with people who specialize in writing.
Put simply: a marketing consultant will help you define and find your audience while a content writer will help you communicate and develop a relationship with your audience.
Why Lori Straus Communications?
Any content writing service will focus on delivering content with the appropriate terminology and tone of voice to appeal to your audience.
Many, like us, will also produce web copy, blog posts, case studies, feature articles, and social media posts. Most companies, including ours, will happily offer you a quote for what you need before you make your decision.
What differentiates us from many other content writing companies, though, is that our owner is also a novelist. In other words, she’s skilled at bringing the stories of people to life. So, we focus on human-centred content creation and will bring out the people behind your company.
Learn more about how we can help your company market your services. Contact us today by filling out the form in our footer.