Patient advocacy requires a host of communication avenues: public relations, newsletter, social media, blog posts, magazine articles…the list goes on. Above all that, though, is writing in a way that connects the reader to your cause. In other words, reaching readers through empathy. Empathy connects humans. It helps us understand what others are feeling. Because […]
Category: Portfolio
Pulse Infoframe develops patient registries for researchers, pharma and biotech, and patient advocacy organizations so they can use real-world data to generate real-world evidence and find treatments and even cures for rare disease, chronic conditions, and cancer. They’ve been a client since 2018 and ask us to write a wide range of content: blog posts, […]
We help coordinate social media for Star Performance Academy, a family arts centre in our home town. Working closely with the business owner and her team, we post three to five times a week on the business’s public social media accounts. Because the business focuses on families and a lot of the content involves children, […]
Lori Straus, and then Lori Straus Communications, has been writing content for the Used Car Dealers Association of Ontario since 2013: for their magazine, The Ontario Dealer, their retail website, Ontario Cars, and special projects. In total, we’ve written hundreds of pieces of content for an organization whose mandate is to educate the public on […]
(Published in just dance! magazine, in the summer 2015 issue.) “Come rain, come shine, come snow, come sleet, the show must go on.” Most dancers know that phrase, and many treat it as a personal creed. The dedication to their art drives them to be on stage, on time, no matter what. But for people like […]
(Appeared in just dance! magazine, Summer 2014 issue) Store mannequin for 125 episodes. Opera ghost for 985 performances. Judge for countless dance competitions. Producer, choreographer, director, singer, actor, and dancer for almost 50 years. Can one person truly accomplish this much, and as a dancer, no less? Jeff Hyslop can and has and still is. “I […]