Do You Need a Marketing Consultant or a Content Writer? 

Considering expanding your marketing efforts? Terrific! But do you need a marketing consultant first? Or can you jump right in to hiring a content writer, social media manager, or other content professionals to carry out your content marketing ideas? In this blog post, we’ll discuss the benefits of marketing services and content writing services to find out which one is right for you. 

Have You Defined Your Target Audience? 

One of the main benefits of hiring a marketing consultant or content writer is that you can reach your target audience in an appropriate and meaningful way.

Defining your target audience is a task for a marketing consultant, who will help you decide who would benefit most from your service or product. A content writer, on the other hand, requires your marketing strategy before they begin. This strategy will assist the content writer in crafting a content plan that will support your marketing goals and appeal to your target audience. 

Reach Your Audience in an Appropriate Way

An experienced content writer will be able to tailor their approach to specific demographics or communities to create the most effective campaign for your business. 

For example, if your content is geared toward patient advocates, you’ll want a realistic but uplifting, hopeful tone. Financial content? Encouraging tone, but content must follow the rules set out by the sector’s laws and associations. If your document highlights a personal story, either yours or that of someone else, it should reflect the person at its centre.

At Lori Straus Communications, we involve you in the content creation process to ensure we’re addressing the population you service with respect. We follow your lead when choosing the path for what we create, ensuring the final product is true to you and your company’s mission.

Can People Find You?

After putting countless hours into designing your website or carefully writing your first blog post, you want to make sure people discover your company. With a certain amount of research, you can increase the chances of your company coming up higher in your target audience’s search results. (Please note, there are never guarantees with this.)

Optimizing for Search Engines

An experienced marketing consultant usually offers search engine optimization (SEO) as part of their overall digital marketing package, which will include digital ads (e.g., Facebook ads, Google ads, etc.). They’ll create targeted ads that are more likely to be seen by those searching for topics related to what you sell/the services you provide when they search on Google.

A content writer will take your marketing plan and combine it with SEO practices to create content that aligns with your marketing and business goals. They may or may not manage digital ads.

You’ll also find some companies who specialize in SEO only, i.e., they number crunch, focus their professional development on SEO, and research keywords all week. They’ll monitor your website’s performance and recommend updates regularly. We can only say that you must do your research here. Some of these companies are absolutely legit; many are not. 

For example, we frequently get emails from “Eric.” He introduces himself new every week, promises to raise our Google ranking, and emails from a different address each time. 

Definitely not legit. 

At Lori Straus Communications, we offer SEO research to ensure the content we produce supports your marketing goals. We’ll always include relevant keywords and phrases to help your target audience find your content more easily. However, should you prefer to work with your own SEO company, we’re happy to take direction from them.

Marketing vs. Content Writing: The Big Difference

If you’re having trouble getting your marketing strategy started, reach out to a marketing consultant. They’ll help you define your target audience, identify which channels you should use, and, if they offer it, apply their SEO research to digital ads. 

If you’ve already identified your audience and marketing goals, opting for a content writing service can bring your content ideas to life because you’ll be working with people who specialize in writing.

Put simply: a marketing consultant will help you define and find your audience while a content writer will help you communicate and develop a relationship with your audience.

Learn more about how we can help your company market your services. Contact us today by filling out the form in our footer.