Using Lori Straus Communications for Your Content Writing

Some content writing services charge based on the quality of content you want. For example, we found one that charges based on a star-rating system: you pay not much for one-star content, and more for four-star content.

We don’t do that. Everything we produce is of high quality.

But “high quality” is probably one of the most-used adjectives in marketing for bad products and services, isn’t it? So, what do we consider high-quality content writing? We believe it has the following qualities:

• Concrete details and facts build the backbone of the content.
• The call-to-action is clear.
• Sources are cited.
• Editing is done both manually and with software.
• The writing is succinct.
• Wherever appropriate, the writing uses lay language.
• The point of the piece is easy to follow.
• The content is appropriate for the intended audience and position in the sales funnel.
• All client instructions have been followed.
• The voice of the piece matches the brand voice while still sounding like a person wrote it.

So, to ultimately answer your question, we write in the style appropriate to your company’s brand and voice. If you’d like something more formal, we’ll write in that style. More casual? Copy that.

Most of our quotes will include several rounds of feedback from you, depending on the project. (Case studies, for example, include extra rounds of feedback from your client.)