Lori Straus Communications
Client Overview NAPA Auto Parts (Canada) is a trusted supplier of automotive parts and accessories, whose longstanding reputation dates back to 1936 in Canada. NAPA supports both professionals and DIYers. Their sister brand, NAPA AUTOPRO, provides services for repairs and maintenance. NAPA Auto Parts has 600 stores across Canada and stocks over 500,000 parts in […]
Finding the right writer or agency when you’re outsourcing your content creation can be tough. Writers are like snowflakes: no two are the same. They’ll differ in their writing style, personality, and client interactions. What Do You Want to See in a Content Writer or Agency? When creating a job description as part of your […]
If you run your own business, you likely write your own copy to save on paying someone else to do the job. However, sometimes you may feel your well is drying up and that you need to delegate some of your tasks so you can focus on your business. Is it time to hire out […]
Writing your company’s blog, but you don’t particularly enjoy the process? We can’t promise to help you love content writing, but we can offer three tips to strengthen your writing and make the process easier. Blog-Writing Tip 1: Clarify the Purpose of Your Blog Homing in on your blog’s purpose will reduce your workload and […]
When I’m asked about the basics of content marketing, the most common phrase I answer with is “It depends.” Content marketing has grown so much over the decades that a one-size-fits-all approach doesn’t work anymore. But what do you hear when someone says, “It depends”? The phrase, though, is one I give out often. I […]
When you begin work on a new mobility or smart city project, a content strategy can help spread the word about how you’re helping the world become a better place. But if you use the same style, tone, and words as you do on internal communications, you’ll risk alienating the general public you’re trying to […]
The hardest part about December is wanting to wish your colleagues happy something, but you’re not sure what. I’ve had to look up the respectful way to send happy greetings during December for clients, too. Here’s my take on the matter. We’re All Humans First As such, we’re the same in many ways (we smile, […]
You’ve contracted work to a content writer or content writing company, but part-way through the relationship, you’ve become unsatisfied with their writing. They may simply be a bad writer, or other problems may be afoot. We’ve had clients who were unhappy with our work. After dissecting those assignments, we discovered a few commonalities. We’ll share […]
If there’s one thing people say about me—whether as a compliment or, well, not as a compliment—it’s that I’m often direct. So, here’s my direct answer: yes, a content writing company can use AI writing tools. Of course, the reason behind the answer isn’t simple. But my goal here isn’t to just take a stance […]
Patient advocacy requires a host of communication avenues: public relations, newsletter, social media, blog posts, magazine articles…the list goes on. Above all that, though, is writing in a way that connects the reader to your cause. In other words, reaching readers through empathy. Empathy connects humans. It helps us understand what others are feeling. Because […]
