Does Your Marketing Say, “High Quality”? Maybe Reconsider
March 09, 2026 By Lori Straus
Discover how to use the term "high quality" so your customers know you stand above the crowd.
Do You Need a Marketing Consultant or a Content Writer?
January 20, 2026 By Lori Straus
Considering expanding your marketing efforts? Terrific! But do you need a marketing consultant first? Or can you jump right in to hiring a content writer, social media manager, or other content professionals to carry out your content marketing ideas? In this blog post, we'll discuss the benefits of marketing services and content writing services to…
Suite of Content Services for Health Informatics Company
December 02, 2025 By Lori Straus
Pulse Infoframe develops patient registries for researchers, pharma and biotech, and patient advocacy organizations so they can use real-world data to generate real-world evidence and find treatments and even cures for rare diseases, chronic conditions, and cancer. A client of ours for five years, they asked us to write a wide range of content:…
Copywriter for Hire in Canada
November 17, 2025 By Lori Straus
Nervous about finding a copywriter for hire? Concerned they won't reflect your company as you need them to? As an Ontario-based communications company, we’d like to walk you through some benefits of hiring a copywriter in Canada, what qualities to look for when hiring a copywriter, what the differences are between us and a content mill, and why…
Informative Articles and Blog Posts: the Used Car Dealers’ Association
October 23, 2025 By Lori Straus
Lori Straus, and then Lori Straus Communications, has been writing content for the Used Car Dealers Association of Ontario since 2013: for their magazine, The Ontario Dealer, their retail website, Ontario Cars, and special projects. In total, we've written hundreds of pieces of content for an organization whose mandate is to educate the public on…
10 Writing Tips for Scientists and Engineers: Bringing Your Research to the Public
September 16, 2025 By Lori Straus
Communicating science to the general public almost requires a second language. Where you’re used to long strings of Latin- and Greek-based scientific vocabulary, everyday readers prefer shorter words and sentences. They may be very interested in your research, but they need you to communicate with them in the language they use.You may be…
When Should I Begin Posting More Often?
August 21, 2025 By Lori Straus
One of the most frequent questions clients and potential clients ask us is how often they should be posting. Our answer, as always, is that it depends. In this blog post, we’ll summarize how to set your initial baseline and then help you decide when the best time to increase your frequency is.Where Do I Start?People who ask us this question have…
Transit Marketing Strategy: Stratify Your Messaging
July 18, 2025 By Lori Straus
As someone who's spent over a decade writing automotive content and more than three decades using public transit, I've noticed a lot of emphasis on the environmental aspects of transit. However, public transit’s environmental benefits are only one of many benefits to transit, depending on your target audience.In this blog post, I’ll discuss why…
Marketing Cycling to Canadians: Beyond the Amsterdam Dream
June 12, 2025 By Lori Straus
A 2022, Ipsos released a study that analyzed bicycle use in 28 countries. It found that Canada ranked the lowest for preferring cycling for distances under 2 km. Canada also ranked the lowest for those who use a bicycle once a week.Fighting climate change with these abysmal numbers makes it look like moving Mount Everest might be easier. In this…
Monthly Blogging for Canadian Aftermarket and Service Centre Brand
May 30, 2025 By Lori Straus
Client OverviewNAPA Auto Parts (Canada) is a trusted supplier of automotive parts and accessories, whose longstanding reputation dates back to 1936 in Canada. NAPA supports both professionals and DIYers. Their sister brand, NAPA AUTOPRO, provides services for repairs and maintenance.NAPA Auto Parts has 600 stores across Canada and stocks over…
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