10 Writing Tips for Scientists and Engineers: Bringing Your Research to the Public
September 16, 2025 By Lori Straus
Communicating science to the general public almost requires a second language. Where you’re used to long strings of Latin- and Greek-based scientific vocabulary, everyday readers prefer shorter words and sentences. They may be very interested in your research, but they need you to communicate with them in the language they use.You may be…
When Should I Begin Posting More Often?
August 21, 2025 By Lori Straus
One of the most frequent questions clients and potential clients ask us is how often they should be posting. Our answer, as always, is that it depends. In this blog post, we’ll summarize how to set your initial baseline and then help you decide when the best time to increase your frequency is.Where Do I Start?People who ask us this question have…
Transit Marketing Strategy: Stratify Your Messaging
July 18, 2025 By Lori Straus
As someone who's spent over a decade writing automotive content and more than three decades using public transit, I've noticed a lot of emphasis on the environmental aspects of transit. However, public transit’s environmental benefits are only one of many benefits to transit, depending on your target audience.In this blog post, I’ll discuss why…
Marketing Cycling to Canadians: Beyond the Amsterdam Dream
June 12, 2025 By Lori Straus
A 2022, Ipsos released a study that analyzed bicycle use in 28 countries. It found that Canada ranked the lowest for preferring cycling for distances under 2 km. Canada also ranked the lowest for those who use a bicycle once a week.Fighting climate change with these abysmal numbers makes it look like moving Mount Everest might be easier. In this…
Monthly Blogging for Canadian Aftermarket and Service Centre Brand
May 30, 2025 By Lori Straus
Client OverviewNAPA Auto Parts (Canada) is a trusted supplier of automotive parts and accessories, whose longstanding reputation dates back to 1936 in Canada. NAPA supports both professionals and DIYers. Their sister brand, NAPA AUTOPRO, provides services for repairs and maintenance.NAPA Auto Parts has 600 stores across Canada and stocks over…
Define Your Needs When Outsourcing Writing
April 23, 2025 By Lori Straus
Finding the right writer or agency when you’re outsourcing your content creation can be tough. Writers are like snowflakes: no two are the same. They’ll differ in their writing style, personality, and client interactions.What Do You Want to See in a Content Writer or Agency?When creating a job description as part of your hiring process, you…
3 Reasons to Not Hire a Copywriter So You Can Save Yourself Some Money
March 12, 2025 By Lori Straus
If you run your own business, you likely write your own copy to save on paying someone else to do the job.However, sometimes you may feel your well is drying up and that you need to delegate some of your tasks so you can focus on your business. Is it time to hire out your copywriting?It could be.However, calling a communications company at the…
3 Blog-Writing Tips for Inexperienced Writers
February 12, 2025 By Lori Straus
Writing your company’s blog, but you don’t particularly enjoy the process? We can’t promise to help you love content writing, but we can offer three tips to strengthen your writing and make the process easier.Blog-Writing Tip 1: Clarify the Purpose of Your BlogHoming in on your blog’s purpose will reduce your workload and give your…
Basics of Content Marketing for Small- and Medium-Sized Businesses
January 17, 2025 By Lori Straus
When I’m asked about the basics of content marketing, the most common phrase I answer with is “It depends.” Content marketing has grown so much over the decades that a one-size-fits-all approach doesn’t work anymore.But what do you hear when someone says, “It depends”?They don’t have a straightforward answer, so they’ll waffle their…
Smart Cities, Smart Messaging: 12 Tips to Keep Your Communications Human
December 11, 2024 By Lori Straus
When you begin work on a new mobility or smart city project, a content strategy can help spread the word about how you’re helping the world become a better place. But if you use the same style, tone, and words as you do on internal communications, you’ll risk alienating the general public you’re trying to communicate with.Whether you plan to…
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Latest Posts
When Should I Begin Posting More Often?
Aug 21, 2025
Transit Marketing Strategy: Stratify Your Messaging
Jul 18, 2025