Ontario E-Scooter Pilot Project Needs Better Communication
September 09, 2026 By Lori Straus
Last month, we in Waterloo Region had the honour of watching a video of an e-scooter rider keeping up with local highway traffic. Apparently, personal safety was not a consideration. In less drastic events, e-scooters are often found lying around, sometimes even blocking sidewalks. Riders cut too close to pedestrians and ride where they’re not…
Content for Each Step of Your GTM Process
August 11, 2026 By Lori Straus
Designing your GTM process requires an accompanying content plan. A fleet director evaluating your EV charging solution needs different information than the city councillor who eventually signs off on the budget. Moreover, both need different content than the operator who uses the solution every day. A content plan works best if the content changes…
Segment by Pain, Not Just Market Size
July 23, 2026 By Lori Straus
Segment your mobility content by pain point, not just demographics. Learn 3 criteria and 6 steps to build a content strategy that speaks to your potential clients and customers.
The 5 Biggest Mistakes We See in Mobility Startup Funding Pitches
June 10, 2026 By Lori Straus
Mobility startup founders often stumble on preparation, slide design, writing quality, and pacing during funding pitches. Learn the top 5 mistakes and how to fix them.
6 Riders, 6 Stories: A Content Marketing Guide for E-Bike Companies
May 20, 2026 By Lori Straus
Most e-bike riders still own cars. Build a content strategy that meets them where they are — and earns the trust that turns readers into buyers.
EV Industry Dev & Sales: Remember These People in Your Strategies
April 15, 2026 By Lori Straus
Struggling to sell EV or charging solutions? The real barrier isn't technology—it's the people and workflows your go-to-market strategy may be overlooking.
Does Your Marketing Say, “High Quality”? Maybe Reconsider
March 09, 2026 By Lori Straus
Discover how to use the term "high quality" so your customers know you stand above the crowd.
One Dream for Mobility Communication: Prioritizing Driver and Cyclist Safety
February 03, 2026 By Lori Straus
Cyclists and drivers sharing the road doesn't have to be a battle. Here are six communication strategies that can help bring both groups together safely.
Do You Need a Marketing Consultant or a Content Writer?
January 20, 2026 By Lori Straus
Considering expanding your marketing efforts? Terrific! But do you need a marketing consultant first? Or can you jump right in to hiring a content writer, social media manager, or other content professionals to carry out your content marketing ideas? In this blog post, we'll discuss the benefits of marketing services and content writing services to…
Suite of Content Services for Health Informatics Company
December 02, 2025 By Lori Straus
Pulse Infoframe develops patient registries for researchers, pharma and biotech, and patient advocacy organizations so they can use real-world data to generate real-world evidence and find treatments and even cures for rare diseases, chronic conditions, and cancer. A client of ours for five years, they asked us to write a wide range of content:…
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Content for Each Step of Your GTM Process
Aug 11, 2026
Segment by Pain, Not Just Market Size
Jul 23, 2026