In two ways.
One: not only do we write all your content from scratch, but we pay special attention to words we believe will help you sound like the humans behind your company so you can connect with the humans in your market to bring about change.
People are tiring of being treated like droids. They want a human touch again. Your content needs to give them that feel while still reflecting your brand’s voice.
And two: to accomplish this, a content writing services company needs writers who can write in many voices. Our owner is not only a copywriter; she published her first novel in 2018 and can write in different voices and for different audiences.
Lori shared her storytelling skills with her freelance clients beginning with her first magazine articles over a decade ago. Once she expanded to Lori Straus Communications, she ensured that the writers she hired were storytellers, too.
It's important to note we aren't a marketing consulting company. If you're unsure of your marketing strategy, a marketing consultant can help you define it. A content writer, on the other hand, will help you build a relationship with the audience you've identified. We explain more about the differences between marketing consultants and content writers here.
Some content writing services charge based on the quality of content you want. For example, we found one that charges based on a star-rating system: you pay not much for one-star content, and more for four-star content.
We don’t do that. Everything we produce is of high quality.
But “high quality” is probably one of the most-used adjectives in marketing for bad products and services, isn’t it? So, what do we consider high-quality content writing? We believe it has the following qualities:
- Concrete details and facts build the backbone of the content.
- The call-to-action is clear.
- Sources are cited.
- The content is appropriate for the intended audience and position in the sales funnel.
- The voice of the piece matches the brand voice while still sounding like a person wrote it.
So, to ultimately answer your question, we write in the style appropriate to your company’s brand and voice. If you’d like something more formal, we’ll write in that style. More casual? Copy that.
If you're interested in working together, contact our team via the form in our footer.
We don’t believe in high-pressure sales tactics. So, please contact us even just to ask questions. We may follow up if we don't hear from you, but we won’t add you to any email or call list simply because you wanted to talk to us.
So, please, go ahead and email or call. We're here to help you make the world a better place. We usually respond within one day.