Social Media Copywriting & Coordination

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Do you have content you want to share on social media but don’t know how? As a growing organization, you may have an ever-growing folder of photos, case studies, client reviews and more that you’d like to share with your online community. But without a strategy, it can all get lost in the cloud.

Using social media to advertise your organization can seem like a waste of your time, energy, and money. It works best, though, when you’re consistent and stick to a clear plan, which is why hiring a social media copywriter can be helpful.

The Role of Social Media Copywriters

A skilled social media copywriter will use words to connect with your target audience in language they use. The goal is to compel them to take the desired action, whether that's making a purchase, signing up for a newsletter, or booking a consultation. 

As with all marketing, the first step to figuring out your social media strategy is to define your goals. Do you plan to sell a product or service? Raise awareness? Improve engagement? All of the above? Once you define your goals for your social media marketing, we can help you put your plans into action with content that speaks to your desired audience. 

How? We pre-plan as much as possible and only ask that you answer clarifying questions or provide feedback as needed. We’re always open to feedback, and we encourage you to share your thoughts or questions on what we create to ensure it aligns with your vision of your organization.

“Lori is a joy and a pleasure to work with. She listens to your needs and can even offer insightful tips on how to improve your requests and strategies if necessary. I am always happy with the content she delivers.”


We’ve helped coordinate social media content for both profit and non-profit tech and healthcare companies in Canada, the United States, and Germany. For our healthcare clients, we create content that focuses on bringing pharma and patients together to find treatments. For tech clients in other sectors, we help you connect with your customers and clients using laypeople’s language.

How We Create Social Media Content

We understand the importance of you being included in the marketing of your organization. We value working closely with our clients to ensure we accurately portray your company values in every piece of content. 

To make sure we’re always on the same page, here is a breakdown of the steps we walk through with you when creating social media content from scratch: 

  • Ask about your company’s vision, mission, values, goals, and product/service. 
  • Learn about your target audience. 
  • Define your short- and long-term goals for your social media accounts. 
  • Establish your priorities for your social media. 
  • Review any data you have about recent social media performance. 
  • Create a project plan that summarizes all the above and explains how we’ll move forward. 
  • Write your social media copy according to the project plan. 

Our goal as your social media content writers is to help your organization’s voice reach your audience. Our team prides themselves on not providing generic templates for our work. Instead, we collaborate with you to capture the values and personality that makes your organization unique, and create personalized, audience-specific messaging. 

Also, we don’t believe in attack ads. Our content writers much prefer writing inviting content that reflects your organization and highlights how you’re helping others, not content that puts someone else down. 

“Despite the long distance between us, I feel like Lori is sitting next to me and reading my thoughts: she sees the essence of the issue, feels the tone of voice which is needed, and she is always on time!”

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Social Media Copywriting Services

Ideally, you’ll have an outline of what you’d like to post on social media. With this context, a copywriter can suggest specific posting strategies and help you define a posting schedule. If you’re unsure of where social media fits into your overall business goals, you may need a marketing consultant first before hiring a copywriter. 

In addition to social media, we also write and edit many other types of content to support your organization's online presence, including: 

  • Blog posts 
  • Case studies 
  • Social media 
  • eBooks 
  • Email campaigns 
  • Feature articles 
  • White papers 

If you’re considering getting help with your social media content, contact us today for a no-obligation, 15-minute free consultation. We’d love to connect with you and see how we can bring your organization’s voice to life. Fill out the contact form below to get in touch! 

Have a Question About Content Writing? Email Us and We'll Get Back to You Within 1 Business day.

Phone (New York/Toronto): (519) 503-7098

Location: Waterloo, Ontario, Canada

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