Blog Copywriters

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Creating blog articles is not just about writing content: it's about developing a compelling narrative that resonates with the audience you want to reach and encourages them to take action. That's where professional blog copywriters come in. 

Whether you're a small startup or an established brand, professional blog copywriters have the knowledge and experience to tailor their writing to your organization’s unique voice.

The Role of Blog Copywriters

A blog copywriter can help you develop a deeper connection to your audience. By hiring a writer, you can focus on your business while we breakdown what you offer and how you help into blog articles to potential clients. Instead of a long-winded explanation, blog copywriters specialize in producing concise articles that get directly to the point you’re trying to make. 

By tailoring your blog content to your desired audience, blog copywriters can not only help you attract more readers, but also build trust and credibility. When readers see that your blog articles understand their challenges and offer practical solutions, they are more likely to view your organization as an expert in your industry. Regular blog articles can help you keep your readers engaged and show them that you’re dedicated to improving your products and/or services by sharing your experience and creating a space for discussion and feedback.

“Lori asks me the right questions and really listens to my needs. I always feel like it is her goal to really understand what my needs are, so her work can do its best to help my business grow.”

Star Performance AcademyStar Performance Academy

How We Produce Blog Posts

We understand it’s important for you to be involved in how your organization is represented. That’s why we take the time to understand your company’s mission and style. 

To keep you in the loop, here’s a breakdown of the steps we walk through with you when creating blog content from scratch: 

  • Ask about your company’s vision, mission, values, goals, and product/service. 
  • Learn about your target audience. 
  • Define your goals and establish your priorities for your blog. 
  • Review any data you have on recent blog performance. 
  • Create a project plan that summarizes all the above and explains how we’ll move forward. 
  • With your approval, we can also research and suggest potential topics to you. 
  • Write your blog copy according to the project plan. 

We incorporate SEO keywords naturally throughout the blog articles we write, optimizing your content for search engines without sacrificing readability. We can also optimize meta descriptions, title tags, and headers to help search engines understand the content of your blog articles and improve your chances of ranking higher in search results. 

We’ve worked with organizations in a variety of fields. For example, we provided regular blogging contributions for a non-profit industry organization for several years, creating eight posts per month. We also work with organizations in the health informatics space, creating articles that focus on bringing pharma and patients together to find treatments.

“After quickly demonstrating the ability to create rich, compelling copy in any length, Lori moved on to predicting our requirements better than an internal writer could have. Lori may be psychic, or better yet, an amazing resource for any marketing team to get great written content fast.”


Blog Copywriting Services

Your blog can contain a variety of types of content, and we’d be happy to help you develop it. In addition to copywriting blog posts, we also write and edit these types of content that support your organization's online presence: 

  • Case studies 
  • Social media 
  • eBooks 
  • Feature articles 
  • White papers 

If you’re considering getting help with your blog, contact us today for a no-obligation, 15-minute free consultation. We’d love to connect with you and see how we can bring your organization’s voice to life. Fill out the contact form below to get in touch!

Have a Question About Content Writing? Email Us and We'll Get Back to You Within 1 Business day.

Phone (New York/Toronto): (519) 503-7098

Location: Waterloo, Ontario, Canada

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