Blog Copywriting

Creating blog articles is not just about writing content: it’s about developing a compelling narrative that resonates with the audience you want to reach and encourages them to take action. That’s where professional blog copywriters come in. 

Whether you’re a small startup or an established brand, professional blog copywriters have the knowledge and experience to tailor their writing to your organization’s unique voice.

Vector concept image of woman, light bulb, and fountain pen

Working With You to Create Your Blog Posts

We understand it’s important for you to be involved in how your organization is represented. That’s why we take the time to understand your company’s mission and style. 

To keep you in the loop, here’s a breakdown of the steps we walk through with you when creating blog content from scratch: 

  • Ask about your company’s vision, mission, values, goals, and product/service
  • Learn about your target audience
  • Define your goals and establish your priorities for your blog
  • Review any data you have on recent blog performance
  • Create a project plan that summarizes all the above and explains how we’ll move forward
  • With your approval, we can also research and suggest potential topics to you
  • Write your blog copy according to the project plan

We incorporate SEO keywords naturally throughout the blog articles we write, optimizing your content for search engines and AI search without sacrificing readability. We can also optimize meta descriptions, title tags, and headers to help search engines and AI services understand the content of your blog articles and improve your chances of getting attention organically.