Do you have content you want to share on social media but don’t know how? As a growing organization, you may have an ever-growing folder of photos, case studies, client reviews and more that you’d like to share with your online community. But without a strategy, it can all get lost in the cloud.
Using social media to advertise your organization can seem like a waste of your time, energy, and money. It works best, though, when you’re consistent and stick to a clear plan, which is why hiring a social media copywriter can be helpful.
The Role of Social Media Copywriters
A skilled social media copywriter will use words to connect with your target audience in language they use. The goal is to compel them to take the desired action, whether that’s making a purchase, signing up for a newsletter, or booking a consultation.
As with all marketing, the first step to figuring out your social media strategy is to define your goals. Do you plan to sell a product or service? Raise awareness? Improve engagement? All of the above? Once you define your goals for your social media marketing, we can help you put your plans into action with content that speaks to your desired audience.
How? We pre-plan as much as possible and only ask that you answer clarifying questions or provide feedback as needed. We’re always open to feedback, and we encourage you to share your thoughts or questions on what we create to ensure it aligns with your vision of your organization.
We’ve helped coordinate social media content for both profit and non-profit tech and healthcare companies in Canada, the United States, and Germany. For our healthcare clients, we create content that focuses on bringing pharma and patients together to find treatments. For tech clients in other sectors, we help you connect with your customers and clients using laypeople’s language.
How We Create Social Media Content
We understand the importance of you being included in the marketing of your organization. We value working closely with our clients to ensure we accurately portray your company values in every piece of content.
To make sure we’re always on the same page, here is a breakdown of the steps we walk through with you when creating social media content from scratch:
- Ask about your company’s vision, mission, values, goals, and product/service.
- Learn about your target audience.
- Define your short- and long-term goals for your social media accounts.
- Establish your priorities for your social media.
- Review any data you have about recent social media performance.
- Create a project plan that summarizes all the above and explains how we’ll move forward.
- Write your social media copy according to the project plan.
Our goal as your social media content writers is to help your organization’s voice reach your audience. Our team prides themselves on not providing generic templates for our work. Instead, we collaborate with you to capture the values and personality that makes your organization unique, and create personalized, audience-specific messaging.
Also, we don’t believe in attack ads. Our content writers much prefer writing inviting content that reflects your organization and highlights how you’re helping others, not content that puts someone else down.
Contact us today to talk about your social media projects. Let’s see how we can work together!