Working with Content Writers

5 Tips for Writing Effective Patient Advocacy Content

Lori Straus . March 18, 2024
Whenever I receive pamphlets and updates in the mail from charities I support, I read about people who’ve benefited from…
3 Relevant Social Media Tips for SMBs

3 Relevant Social Media Tips for SMBs

Lori Straus . February 9, 2024
In my early years of attending webinars offered by the large social media companies, I often left a little disgruntled.…

Suite of Content Services for Health Informatics Company

Lori Straus . March 15, 2023
Pulse Infoframe develops patient registries for researchers, pharma and biotech, and patient advocacy organizations so they can use real-world data…

Social Media for a Family Business

Lori Straus . March 15, 2023
We help coordinate social media for Star Performance Academy, a family arts centre in our home town. Working closely with…

Informative Articles and Blog Posts: the Used Car Dealers’ Association

Lori Straus . March 15, 2023
Lori Straus, and then Lori Straus Communications, wrote content for the Used Car Dealers’ Association from 2013-2023: first for their…
Can a Content Writing Company Use AI Writing Tools?

Can a Content Writing Company Use AI Writing Tools?

Lori Straus . February 14, 2023
If there’s one thing people say about me—whether as a compliment or, well, not as a compliment—it’s that I’m often…
8 Ways to Save Money With a Content Writing Service

8 Ways to Save Money With a Content Writing Service

Lori Straus . December 5, 2022
One thing that could hold you off from outsourcing your copywriting to a content writing service is the cost. Any…

Child Feature: Grace Butler in the Spotlight

Lori Straus . December 5, 2022
(Published in just dance! magazine, in the summer 2015 issue.) “Come rain, come shine, come snow, come sleet, the show must…

Adult Feature: Jeff Hyslop: The Man of a Thousand Dances

Lori Straus . December 5, 2022
(Appeared in just dance! magazine, Summer 2014 issue) Store mannequin for 125 episodes. Opera ghost for 985 performances. Judge for countless…

3 Reasons to Not Hire a Copywriter So You Can Save Yourself Some Money

Lori Straus . November 30, 2022
If you run your own business, you likely write your own copy to save on paying someone else to do…

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