About Lori Straus Communications: A Content Writing Services Company

Lori Straus Communications offers comprehensive content writing services: web copy, blog posts, and social media posts, case studies, advocacy, and more. We’re a small company and like to get to know our clients. For example, everyone who contacts us will speak with Lori Straus, our own and senior content writer, directly.

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What Services Does Lori Straus Communications Provide?

We provide a variety of content writing services. We specialize in web copy, blog posts, case studies, feature articles, and social media posts. We work with you to create custom content that is tailored to your specific target audience and goals and reflect your brand voice.

What Makes Lori Straus Communications Unique?

Two things.

One: not only do we create all your content from scratch, we pay special attention to words we believe will help you sound like the humans behind your company so you can connect with the humans in your market. This is critical. People are tiring of being treated like droids. They want a human touch again. Your content needs to give them that feel.

Two: to accomplish this, a content writing services company needs writers who can write in many voices. Our writers can work with formal styles, casual styles, or somewhere in between.

Is SEO Offered As Part of Your Content Writing Services?

We can either do the SEO research for you, or we can work with the keywords you provide from the SEO company you’ve hired. We’re here to help you. Either way, we create custom content that is optimized for the keywords selected for each piece while keeping the writing reader friendly.

What Writing Styles Do You Use in Your Copywriting?

Some content writing services charge based on the quality of content you want. For example, we found one that charges based on a star-rating system: you pay not much for one-star content, and more for four-star content.

We don’t do that. Everything we produce is of high quality.

But “high quality” is probably one of the most-used adjectives in marketing for bad products and services, isn’t it? So, what do we consider high-quality writing at Lori Straus Communications? High-quality writing has the following qualities:

  • Concrete details and facts build the backbone of the content.
  • The call-to-action is clear.
  • Sources are cited.
  • Editing is done both manually and with AI-supported software.
  • The writing is succinct.
  • Wherever appropriate, the writing uses lay language.
  • The point of the piece is easy to follow.
  • The content is appropriate for the intended audience and position in the sales funnel.
  • All client instructions have been followed.
  • The voice of the piece matches the brand voice while still sounding like a person wrote it.

So, to ultimately answer your question, we write in the style appropriate to your company’s brand and voice. If you’d like something more formal, we’ll write in that style. More casual? Copy that.

Most of our quotes will include several rounds of feedback from you, depending on the project. (Case studies, for example, include extra rounds of feedback from your client.)

You Sound Like a Small Company. What Experience Do Your Writers Have?

Lori Straus Communications is a small content writing services company in Canada. And we like it small. It means you know whom you’re working with.

Lori Straus’s professional marketing experience began in 2005 as a public relations coordinator for a new multicultural performing arts company to market an experimental arts piece. (Lori had over 15 years’ dance experience by then, too.)

She transferred to the tech sector in 2008 after a few years in arts management. By this point, Lori had started writing feature articles for trade magazines. She officially opened her freelance writing business in 2013. When demand for her services outgrew her available time, she expanded into Lori Straus Communications in 2021.

Lori still writes for clients, but she also oversees all client work at Lori Straus Communications before it goes to the client for feedback.

Do You Contract out Your Writing Services?

No, none of our writing or editing is contracted out.

We know it's common to see a list of employees on a website. We currently don't do that so our writers can enjoy a little privacy. But they live in Ontario and are employees of the company. They come with a wide range of interests and backgrounds so we can draw on that knowledge to help create your content.

Always feel free to ask Lori who’ll be working on your content. She’s happy to provide you with that information.

How Do I Get Started?

Contact us via the form in our footer.

We usually respond within one business day. We’ll ask you about your business, your customers and target audience, your content goals, and any copywriting that has worked in the past. If everything sounds good to you, we’ll send you a contract with your estimate and project plan. It’ll be up to you what you do next.

We don’t believe in high-pressure sales tactics. So, please contact us just to ask questions. We may follow up—because we believe that’s what a caring company does—but we won’t add you to any email list simply because you wanted to talk to us.

So, please, go ahead and contact us. Ask us about our services, our prices, and how we can help. We’ll do our best to answer you.

We look forward to meeting you!

Have a Question About Content Writing? Email Us and We'll Get Back to You Within 1 Business day.

Phone (New York/Toronto): (519) 503-7098

Location: Waterloo, Ontario, Canada

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