Lori Straus Communications
Communicating science to the general public almost requires a second language. Where you’re used to long strings of Latin- and Greek-based scientific vocabulary, everyday readers prefer shorter words and sentences. They may be very interested in your research, but they need you to communicate with them in the language they use. You may be inexperienced […]
As someone who’s spent over a decade writing automotive content and more than three decades using public transit, I’ve noticed a lot of emphasis on the environmental aspects of transit. However, public transit’s environmental benefits are only one of many benefits to transit, depending on your target audience. In this blog post, I’ll discuss why […]
A 2022, Ipsos released a study that analyzed bicycle use in 28 countries. It found that Canada ranked the lowest for preferring cycling for distances under 2 km. Canada also ranked the lowest for those who use a bicycle once a week. Fighting climate change with these abysmal numbers makes it look like moving Mount […]