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Mobility and Transportation Writing Advice

Transit Marketing Strategy: Stratify Your Messaging

As someone who’s spent over a decade writing automotive content and more than three decades using public transit, I’ve noticed a lot of emphasis on the environmental aspects of transit. However, public transit’s environmental benefits are only one of many benefits to transit, depending on your target audience. In this blog post, I’ll discuss why […]

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Mobility and Transportation

Marketing Cycling to Canadians: Beyond the Amsterdam Dream

A 2022, Ipsos released a study that analyzed bicycle use in 28 countries. It found that Canada ranked the lowest for preferring cycling for distances under 2 km. Canada also ranked the lowest for those who use a bicycle once a week. Fighting climate change with these abysmal numbers makes it look like moving Mount […]