Patient advocacy requires a host of communication avenues: public relations, newsletter, social media, blog posts, magazine articles…the list goes on. Above all that, though, is writing in a way that connects the reader to your cause. In other words, reaching readers through empathy. Empathy connects humans. It helps us understand what others are feeling. Because […]
Author: Lori Straus
One thing that could hold you off from outsourcing your copywriting to a content writing service is the cost. Any company who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can already use to keep costs down when […]
Whenever I receive pamphlets and updates in the mail from charities I support, I read about people who’ve benefited from these charities. Whether about recovering addicts, cancer survivors, or cardiac patients, these stories try to bring the human to the condition. One thing I have noticed, though, is that these pieces often focus more on […]
In my early years of attending webinars offered by the large social media companies, I often left a little disgruntled. The guest speakers and case studies always came from companies with billions in sales, some nearing or surpassing one century in existence, and many with multiple marketing departments. The social media tips shared with participants […]
If you hire a content writer to help with your marketing, you may not always love their first drafts. This doesn’t have to mean the end of the working relationship, though. If you and your writer create an environment that encourages constructive feedback, asking for a full rewrite is easy and can even prevent further […]
If you run your own business, hiring a marketing consultant or content writer can be a great way to build awareness about what you do and reach potential new clients. Let’s consider the benefits of marketing services compared to content writing services to find out which one is right for you. Have You Defined Your […]
Pulse Infoframe develops patient registries for researchers, pharma and biotech, and patient advocacy organizations so they can use real-world data to generate real-world evidence and find treatments and even cures for rare disease, chronic conditions, and cancer. They’ve been a client since 2018 and ask us to write a wide range of content: blog posts, […]
We help coordinate social media for Star Performance Academy, a family arts centre in our home town. Working closely with the business owner and her team, we post three to five times a week on the business’s public social media accounts. Because the business focuses on families and a lot of the content involves children, […]
Lori Straus, and then Lori Straus Communications, has been writing content for the Used Car Dealers Association of Ontario since 2013: for their magazine, The Ontario Dealer, their retail website, Ontario Cars, and special projects. In total, we’ve written hundreds of pieces of content for an organization whose mandate is to educate the public on […]
Nervous about finding a copywriter for hire? Concerned they won’t reflect your company as you need them to? As an Ontario-based communications company, we’d like to walk you through some benefits of hiring a copywriter in Canada, what qualities to look for when hiring a copywriter, what the differences are between us and a content […]