Lori Straus Communications
You’ve contracted work to a content writer or content writing company, but part-way through the relationship, you’ve become unsatisfied with their writing. They may simply be a bad writer, or other problems may be afoot. We’ve had clients who were unhappy with our work. After dissecting those assignments, we discovered a few commonalities. We’ll share […]
If there’s one thing people say about me—whether as a compliment or, well, not as a compliment—it’s that I’m often direct. So, here’s my direct answer: yes, a content writing company can use AI writing tools. Of course, the reason behind the answer isn’t simple. But my goal here isn’t to just take a stance […]
Patient advocacy requires a host of communication avenues: public relations, newsletter, social media, blog posts, magazine articles…the list goes on. Above all that, though, is writing in a way that connects the reader to your cause. In other words, reaching readers through empathy. Empathy connects humans. It helps us understand what others are feeling. Because […]
One thing that could hold you off from outsourcing your copywriting to a content writing service is the cost. Any company who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can already use to keep costs down when […]
Whenever I receive pamphlets and updates in the mail from charities I support, I read about people who’ve benefited from these charities. Whether about recovering addicts, cancer survivors, or cardiac patients, these stories try to bring the human to the condition. One thing I have noticed, though, is that these pieces often focus more on […]
In my early years of attending webinars offered by the large social media companies, I often left a little disgruntled. The guest speakers and case studies always came from companies with billions in sales, some nearing or surpassing one century in existence, and many with multiple marketing departments. The social media tips shared with participants […]
If you hire a content writer to help with your marketing, you may not always love their first drafts. This doesn’t have to mean the end of the working relationship, though. If you and your writer create an environment that encourages constructive feedback, asking for a full rewrite is easy and can even prevent further […]
Considering expanding your marketing efforts? Terrific! But do you need a marketing consultant first? Or can you jump right in to hiring a content writer, social media manager, or other content professionals to carry out your content marketing ideas? In this blog post, we’ll discuss the benefits of marketing services and content writing services to […]
Pulse Infoframe develops patient registries for researchers, pharma and biotech, and patient advocacy organizations so they can use real-world data to generate real-world evidence and find treatments and even cures for rare disease, chronic conditions, and cancer. They’ve been a client since 2018 and ask us to write a wide range of content: blog posts, […]
We help coordinate social media for Star Performance Academy, a family arts centre in our home town. Working closely with the business owner and her team, we post three to five times a week on the business’s public social media accounts. Because the business focuses on families and a lot of the content involves children, […]
