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Small Business Owners Writing Advice

Basics of Content Marketing for Small- and Medium-Sized Businesses

When I’m asked about the basics of content marketing, the most common phrase I answer with is “It depends.” Content marketing has grown so much over the decades that a one-size-fits-all approach doesn’t work anymore. But what do you hear when someone says, “It depends”? The phrase, though, is one I give out often. I […]

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Small Business Owners Social Causes Technology Writing Advice

8 Ways to Save Money With a Content Writing Service

One thing that could hold you off from outsourcing your copywriting to a content writing service is the cost. Any company who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can already use to keep costs down when […]

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Small Business Owners Writing Advice

3 Relevant Social Media Tips for SMBs

In my early years of attending webinars offered by the large social media companies, I often left a little disgruntled. The guest speakers and case studies always came from companies with billions in sales, some nearing or surpassing one century in existence, and many with multiple marketing departments. The social media tips shared with participants […]

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Performing Arts Portfolio Small Business Owners

Social Media for a Family Business

We help coordinate social media for Star Performance Academy, a family arts centre in our home town. Working closely with the business owner and her team, we post three to five times a week on the business’s public social media accounts. Because the business focuses on families and a lot of the content involves children, […]

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Automotive Performing Arts Small Business Owners Social Causes Technology Writing Advice

Copywriter for Hire in Canada 

Nervous about finding a copywriter for hire? Concerned they won’t reflect your company as you need them to? As an Ontario-based communications company, we’d like to walk you through some benefits of hiring a copywriter in Canada, what qualities to look for when hiring a copywriter, what the differences are between us and a content […]