Whenever I receive pamphlets and updates in the mail from charities I support, I read about people who’ve benefited from these charities. Whether about recovering addicts, cancer survivors, or cardiac patients, these stories try to bring the human to the condition. One thing I have noticed, though, is that these pieces often focus more on […]
Category: Writing Advice
In my early years of attending webinars offered by the large social media companies, I often left a little disgruntled. The guest speakers and case studies always came from companies with billions in sales, some nearing or surpassing one century in existence, and many with multiple marketing departments. The social media tips shared with participants […]
If you hire a content writer to help with your marketing, you may not always love their first drafts. This doesn’t have to mean the end of the working relationship, though. If you and your writer create an environment that encourages constructive feedback, asking for a full rewrite is easy and can even prevent further […]
If you run your own business, hiring a marketing consultant or content writer can be a great way to build awareness about what you do and reach potential new clients. Let’s consider the benefits of marketing services compared to content writing services to find out which one is right for you. Have You Defined Your […]
Nervous about finding a copywriter for hire? Concerned they won’t reflect your company as you need them to? As an Ontario-based communications company, we’d like to walk you through some benefits of hiring a copywriter in Canada, what qualities to look for when hiring a copywriter, what the differences are between us and a content […]
When you’re running your own business, it always feels like you have a million and one things to do. Marketing is one responsiblity many business owners pass on to an external hire to free up some time. But what if your new marketer just ends up creating more stress? Let’s consider some of the disadvantages […]