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Portfolio

Adult Feature: Jeff Hyslop: The Man of a Thousand Dances

(Appeared in just dance! magazine, Summer 2014 issue) Store mannequin for 125 episodes. Opera ghost for 985 performances. Judge for countless dance competitions. Producer, choreographer, director, singer, actor, and dancer for almost 50 years. Can one person truly accomplish this much, and as a dancer, no less? Jeff Hyslop can and has and still is. “I […]

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Writing Advice

5 Disadvantages of Outsourcing Your Marketing 

When you’re running your own business, it always feels like you have a million and one things to do. Marketing is one responsiblity many business owners pass on to an external hire to free up some time. But what if your new marketer just ends up creating more stress? Let’s consider some of the disadvantages […]

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Case Study

Case Study: Getting the Tire Rolling: The UCDA’s Search for an Automotive Content Writer 

Company Profile Since 1984, the Used Car Dealers Association of Ontario (UCDA) has aimed to provide a fair used vehicle buying experience for both consumers and dealers.  What started with a small group of independent dealers has now become an organization of nearly 5,000 members across Ontario. UCDA members enjoy a variety of benefits, including […]

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Case Study

Case Study: Master of Counselling Student Needed Transparency and Reliability in an Editor 

Project Background  Sarah Susswein was a student at City University working toward her Master of Counselling when she realized she needed an editor.  Part of Sarah’s degree program involved completing a capstone project. She researched humour in counselling and needed to follow APA format for her academic paper. Only after her supervisor returned Sarah’s paper […]

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Case Study

Case Study: t’works’s Search for a Content Writer

Company Background t’works is a one-stop language services provider that specializes in highly complex language and translation projects. Their goal is to bring together specialized language services providers who complement and support each other to shape the future of translation services. With a large team of project managers, t’works prides itself on providing the time […]