Patient advocacy requires a host of communication avenues: public relations, newsletter, social media, blog posts, magazine articles…the list goes on. Above all that, though, is writing in a way that connects the reader to your cause. In other words, reaching readers through empathy. Empathy connects humans. It helps us understand what others are feeling. Because […]
Category: Social Causes
One thing that could hold you off from outsourcing your copywriting to a content writing service is the cost. Any company who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can already use to keep costs down when […]
Whenever I receive pamphlets and updates in the mail from charities I support, I read about people who’ve benefited from these charities. Whether about recovering addicts, cancer survivors, or cardiac patients, these stories try to bring the human to the condition. One thing I have noticed, though, is that these pieces often focus more on […]
Nervous about finding a copywriter for hire? Concerned they won’t reflect your company as you need them to? As an Ontario-based communications company, we’d like to walk you through some benefits of hiring a copywriter in Canada, what qualities to look for when hiring a copywriter, what the differences are between us and a content […]