Nervous about finding a copywriter for hire? Concerned they won’t reflect your company as you need them to? As an Ontario-based communications company, we’d like to walk you through some benefits of hiring a copywriter in Canada, what qualities to look for when hiring a copywriter, what the differences are between us and a content mill, and why choosing Canadian may give you a competitive edge. 

Benefits of a Copywriter for Hire

A copywriter for hire works for you as a contractor. For companies that only need part-time help, the right contracted copywriter can fulfill that requirement while being less expensive than an employee.

(For the record, we’re not against employees. Our writers are employed with us and receive benefits. But we also understand that not all businesses can make the commitment employment requires. Plus, many assignments suit a vendor-contractor relationship better than an employer-employee one.)

Copywriters for hire help especially with viewing your product or service from the outside. As the business owner or product developer, you know everything about the product or service you’re trying to sell. The temptation to advertise all the features and benefits can pull you strongly in the direction of writing and marketing too much.

Hiring a professional copywriter means working with someone who can take a word salad and turn it into a focused piece of content with just the right hints and flavours.

A skilled copywriter will work with you to focus on the most important features of your product or service, listen as you explain your target market and its preferred vocabulary, and guide you on how to combine all that information into effective communication. 

Save Time With a Copywriter for Hire

A copywriter for hire can lighten your workload and award you more precious time to work on other parts of your business—or to relax! The right copywriter can deliver on deadline 95% of the time. (We’re allowing a margin of error for illness, life events, and similar.)

As long as you and your hired copywriter agree on a timeline that works for both, the person or company you’ve contracted work to should have no issues delivering on schedule so you can continue with expanding your business.

Reach Your Target Audiences

A copywriter for hire can craft a suitable voice for your brand and apply that voice to all the content they create for you. Copywriters help your audience understand your product or service and why they should care about it.  

Most copywriters for hire today also have a basic understanding of SEO (search engine optimization). Once they know your target market, writers can include keywords and phrases in their work to help people more easily find your webpage.

However, ask a potential copywriter if they provide SEO services, i.e., if they’ll do the research for you, or if you need to provide the SEO keywords. 

Lori Straus Communications vs. Content Mills

Content mills are all about providing quick turnovers at low prices. This quantity-over-quality approach means that copywriter rarely have the time to learn or understand the intricacies of your business and what you stand for. With such a disconnect between the writer and your business, you may end up with content that doesn’t reflect your business. The content may also be written by different writers each time, affecting continuity in your brand’s voice. 

Communication companies like ours are invested in your business throughout our partnership. Our copywriters for hire take the time to educate themselves about the industry you’re in and to reflect your company values in the work we create. We’re always open to feedback, so we can incorporate any edits before your final deadline. Moreover, we’re a small company, so you’ll always know who’s working on your content. 

It’s About Accountability

Our contracts and invoices list our official business address. Basically, you’ll know where we live if you need to, well, you know. 

And why the name Lori Straus Communications? Why not something stellar, out of this world, splendiferous, but corporate and impersonal? So you never forget the name of our owner, founder, and lead writer if you ever need to speak with her while you work with us. 

We only develop original content for each of our clients. Furthermore, full copyright transfers to our clients upon payment. (Unless you want our name to appear on the content—then we retain moral rights. But that’s an exceptional situation.)

The Advantage of Copywriters for Hire From Canada

As Canadian copywriters for hire, we understand our multiculturalism—its advantages and challenges, its past and present. We apply that knowledge to the content we produce to help you make meaningful connections with your readers. 

Many Canadian copywriter offer multilingual services. At Lori Straus Communications, all of our copywriters use English as a first language, and we offer German-to-English translation. Furthermore, although we’re not fluent in French, we’re comfortable working in some French content environments.

American and International Clients

At Lori Straus Communications, we’re happy to take on clients outside of Canada.  

For American clients and companies appealing to the American market, we can write in American English. Because of the CAD to USD exchange rate, you’ll likely get a cheaper quote with us compared to American companies. Wherever you’re located, we can arrange payment via PayPal in Canadian dollars so you’ll never have to worry about complicated currency conversions.  

Types of Content

Before beginning your search for a copywriter for hire in Canada, it’s important to know what you need one for. Some writers specialize in only one type of content, while others offer a variety of services.  

These are some of the types of content we create: 

• blog posts 
• brochures 
• case studies 
• email campaigns 
• feature articles 
• postcards 
• social media posts 
• web copy 
• white papers 

If you have any questions about Lori Straus Communications, copywriters for hire in Canada, or would like to request a quote, send us a message via the form below and we’ll respond to you within one business day (95% of the time).