Do You Need a Marketing Consultant or a Content Writer?
January 20, 2026 By Lori Straus
Considering expanding your marketing efforts? Terrific! But do you need a marketing consultant first? Or can you jump right in to hiring a content writer, social media manager, or other content professionals to carry out your content marketing ideas? In this blog post, we'll discuss the benefits of marketing services and content writing services to…
Define Your Needs When Outsourcing Writing
April 23, 2025 By Lori Straus
Finding the right writer or agency when you’re outsourcing your content creation can be tough. Writers are like snowflakes: no two are the same. They’ll differ in their writing style, personality, and client interactions.What Do You Want to See in a Content Writer or Agency?When creating a job description as part of your hiring process, you…
3 Reasons to Not Hire a Copywriter So You Can Save Yourself Some Money
March 12, 2025 By Lori Straus
If you run your own business, you likely write your own copy to save on paying someone else to do the job.However, sometimes you may feel your well is drying up and that you need to delegate some of your tasks so you can focus on your business. Is it time to hire out your copywriting?It could be.However, calling a communications company at the…
Communicating Season’s Greetings in December: What Should You Say?
November 17, 2024 By Lori Straus
Photo by Giulia GasperiniThe hardest part about December is wanting to wish your colleagues happy something, but you’re not sure what. I’ve had to look up the respectful way to send happy greetings during December for clients, too. Here’s my take on the matter. We’re All Humans First As such, we’re the same in many ways…
Problems With Your Content Writer?
October 16, 2024 By Lori Straus
You've contracted work to a content writer or content writing company, but part-way through the relationship, you've become unsatisfied with their writing. They may simply be a bad writer, or other problems may be afoot. We’ve had clients who were unhappy with our work. After dissecting those assignments, we discovered a few commonalities.…
When It’s Okay to Ask Your Content Writer to Start From Scratch
June 01, 2023 By Lori Straus
If you hire a content writer to help with your marketing, you may not always love their first drafts. This doesn’t have to mean the end of the working relationship, though. If you and your writer create an environment that encourages constructive feedback, asking for a full rewrite is easy and can even prevent further headaches down the road. …
5 Disadvantages of Outsourcing Your Marketing
October 15, 2022 By Lori Straus
When you’re running your own business, it always feels like you have a million and one things to do. Marketing is one responsiblity many business owners pass on to an external hire to free up some time. But what if your new marketer just ends up creating more stress? Let's consider some of the disadvantages of outsourcing your marketing so you…
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