EV Industry Dev & Sales: Remember These People in Your Strategies
April 15, 2026 By Lori Straus
Struggling to sell EV or charging solutions? The real barrier isn't technology—it's the people and workflows your go-to-market strategy may be overlooking.
One Dream for Mobility Communication: Prioritizing Driver and Cyclist Safety
February 03, 2026 By Lori Straus
Cyclists and drivers sharing the road doesn't have to be a battle. Here are six communication strategies that can help bring both groups together safely.
Copywriter for Hire in Canada
November 17, 2025 By Lori Straus
Nervous about finding a copywriter for hire? Concerned they won't reflect your company as you need them to? As an Ontario-based communications company, we’d like to walk you through some benefits of hiring a copywriter in Canada, what qualities to look for when hiring a copywriter, what the differences are between us and a content mill, and why…
Informative Articles and Blog Posts: the Used Car Dealers’ Association
October 23, 2025 By Lori Straus
Lori Straus, and then Lori Straus Communications, has been writing content for the Used Car Dealers Association of Ontario since 2013: for their magazine, The Ontario Dealer, their retail website, Ontario Cars, and special projects. In total, we've written hundreds of pieces of content for an organization whose mandate is to educate the public on…
Monthly Blogging for Canadian Aftermarket and Service Centre Brand
May 30, 2025 By Lori Straus
Client OverviewNAPA Auto Parts (Canada) is a trusted supplier of automotive parts and accessories, whose longstanding reputation dates back to 1936 in Canada. NAPA supports both professionals and DIYers. Their sister brand, NAPA AUTOPRO, provides services for repairs and maintenance.NAPA Auto Parts has 600 stores across Canada and stocks over…
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