3 Blog-Writing Tips for Inexperienced Writers
February 12, 2025 By Lori Straus
Writing your company’s blog, but you don’t particularly enjoy the process? We can’t promise to help you love content writing, but we can offer three tips to strengthen your writing and make the process easier.Blog-Writing Tip 1: Clarify the Purpose of Your BlogHoming in on your blog’s purpose will reduce your workload and give your…
Basics of Content Marketing for Small- and Medium-Sized Businesses
January 17, 2025 By Lori Straus
When I’m asked about the basics of content marketing, the most common phrase I answer with is “It depends.” Content marketing has grown so much over the decades that a one-size-fits-all approach doesn’t work anymore.But what do you hear when someone says, “It depends”?They don’t have a straightforward answer, so they’ll waffle their…
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