10 Writing Tips for Scientists and Engineers: Bringing Your Research to the Public
September 16, 2025 By Lori Straus
Communicating science to the general public almost requires a second language. Where you’re used to long strings of Latin- and Greek-based scientific vocabulary, everyday readers prefer shorter words and sentences. They may be very interested in your research, but they need you to communicate with them in the language they use.You may be…
Content Writing for Patient Advocacy
May 03, 2024 By Lori Straus
Patient advocacy requires a host of communication avenues: public relations, newsletter, social media, blog posts, magazine articles...the list goes on. Above all that, though, is writing in a way that connects the reader to your cause. In other words, reaching readers through empathy.Empathy connects humans. It helps us understand what others are…
Suite of Content Services for Health Informatics Company
March 15, 2023 By Lori Straus
Pulse Infoframe develops patient registries for researchers, pharma and biotech, and patient advocacy organizations so they can use real-world data to generate real-world evidence and find treatments and even cures for rare disease, chronic conditions, and cancer. They've been a client since 2018 and ask us to write a wide range of content: blog…
Search
Categories
Latest Posts
When Should I Begin Posting More Often?
Aug 21, 2025
Transit Marketing Strategy: Stratify Your Messaging
Jul 18, 2025