Ontario E-Scooter Pilot Project Needs Better Communication
September 09, 2026 By Lori Straus
Last month, we in Waterloo Region had the honour of watching a video of an e-scooter rider keeping up with local highway traffic. Apparently, personal safety was not a consideration. In less drastic events, e-scooters are often found lying around, sometimes even blocking sidewalks. Riders cut too close to pedestrians and ride where they’re not…
Content for Each Step of Your GTM Process
August 11, 2026 By Lori Straus
Designing your GTM process requires an accompanying content plan. A fleet director evaluating your EV charging solution needs different information than the city councillor who eventually signs off on the budget. Moreover, both need different content than the operator who uses the solution every day. A content plan works best if the content changes…
The 5 Biggest Mistakes We See in Mobility Startup Funding Pitches
June 10, 2026 By Lori Straus
Mobility startup founders often stumble on preparation, slide design, writing quality, and pacing during funding pitches. Learn the top 5 mistakes and how to fix them.
6 Riders, 6 Stories: A Content Marketing Guide for E-Bike Companies
May 20, 2026 By Lori Straus
Most e-bike riders still own cars. Build a content strategy that meets them where they are — and earns the trust that turns readers into buyers.
EV Industry Dev & Sales: Remember These People in Your Strategies
April 15, 2026 By Lori Straus
Struggling to sell EV or charging solutions? The real barrier isn't technology—it's the people and workflows your go-to-market strategy may be overlooking.
One Dream for Mobility Communication: Prioritizing Driver and Cyclist Safety
February 03, 2026 By Lori Straus
Cyclists and drivers sharing the road doesn't have to be a battle. Here are six communication strategies that can help bring both groups together safely.
Transit Marketing Strategy: Stratify Your Messaging
July 18, 2025 By Lori Straus
As someone who's spent over a decade writing automotive content and more than three decades using public transit, I've noticed a lot of emphasis on the environmental aspects of transit. However, public transit’s environmental benefits are only one of many benefits to transit, depending on your target audience.In this blog post, I’ll discuss why…
Smart Cities, Smart Messaging: 12 Tips to Keep Your Communications Human
December 11, 2024 By Lori Straus
Follow these informational tips when you write blog posts, newsletters, and social media content for smart city and mobility projects to avoid jargon, address public concerns, and keep your brand voice human and approachable.
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Content for Each Step of Your GTM Process
Aug 11, 2026
Segment by Pain, Not Just Market Size
Jul 23, 2026