Copywriter for Hire in Canada
November 17, 2025 By Lori Straus
Nervous about finding a copywriter for hire? Concerned they won't reflect your company as you need them to? As an Ontario-based communications company, we’d like to walk you through some benefits of hiring a copywriter in Canada, what qualities to look for when hiring a copywriter, what the differences are between us and a content mill, and why choosing Canadian may give you a competitive edge.
Benefits of a Copywriter for Hire
We'd like to begin by stating that we're not against employees. Our writers are employed with us. But we also understand that not all businesses can make the commitment employment requires. Plus, many assignments suit a vendor-contractor relationship better than an employer-employee one.
Copywriters for hire help especially with viewing your product or service from the outside. As the business owner or product developer, you know everything about the product or service you're trying to sell. The temptation to advertise all the features and benefits can pull you strongly in the direction of including too much detail in your marketing collateral.
A skilled copywriter will work with you to focus on the most important features of your product or service, listen as you explain your target market and its preferred vocabulary, and guide you on how to combine all that information into effective communication. In short, they'll take your knowledge and turn it into focused content with just the right hints and flavours.
Save Time With a Copywriter for Hire
A copywriter for hire can lighten your workload and award you more precious time to work on other parts of your business—or to relax! The right copywriter can deliver on deadline 95% of the time. (We're allowing a margin of error for illness, life events, and similar.)
As long as you and your hired copywriter agree on a timeline that works for both, the person or company you've contracted work to should have no issues delivering on schedule so you can continue with expanding your business.
Reach Your Target Audiences
A copywriter for hire can apply your brand voice to all the content they create for you. Copywriters help your audience understand your product or service and why they should care about it. They can deftly incorporated SEO keywords to help people more easily find your webpage.
However, ask a potential copywriter if they conduct SEO research, work with a vendor who does, or will need you to provide the target keywords.
Lori Straus Communications vs. Content Mills
Content mills are all about providing quick turnovers at low prices. This quantity-over-quality approach means these copywriters rarely have the time to learn or understand the intricacies of your business and what you stand for. With such a disconnect between the writer and your business, you may end up with content that doesn’t reflect your business. The content may also be written by different writers each time, affecting continuity in your brand’s voice.
Communication companies like ours are invested in your business throughout our partnership. Our copywriters for hire take the time to educate themselves about the industry you’re in and to reflect your company values in the work we create. We’re always open to feedback, so we can incorporate any edits before your final deadline. Moreover, we’re a small company, so you’ll always know who’s working on your content.
Us vs. Generative AI
Generative AI has many uses in the marketing world. We use, too, to help us prep and finish articles. Technology, when used with skilled human oversight, can create exciting, informational, attention-grabbing marketing. We don't use generative AI for the writing stage, because it produces substandard work. This is more than just random errors. In our experience so far, generative AI can't keep track of the contents of a full article. If you read the content it has created for you quickly, you'll notice repetition and odd logic.
At Lori Straus Communications, we use AI for different stages of content creation, but not the writing itself. This helps us to keep your brand voice consistent, avoid repetitive and fluffy content, and ensure your content is original.
It’s About Accountability
Our contracts and invoices list our official business address. Basically, you’ll know where we live if you need to, well, you know.
And why the name Lori Straus Communications? Why not something stellar, out of this world, splendiferous, but corporate and impersonal? So you never forget the name of our owner, founder, and lead writer if you ever need to speak with her while you work with us.
We only develop original content for each of our clients. Furthermore, full copyright transfers to our clients upon payment. (Unless you want our name to appear on the content—then we retain moral rights. But that’s an exceptional situation.)
The Advantage of Copywriters for Hire From Canada
As Canadian copywriters for hire, we understand our multiculturalism—its advantages and challenges, its past and present. We apply that knowledge to the content we produce to help you make meaningful connections with your readers.
Many Canadian copywriters offer multilingual services. At Lori Straus Communications, all of our copywriters use English as a first language, but we have strong relationships with several translation agencies and can take care of your translation needs. Furthermore, although we're not fluent in French, we're comfortable working in some French content environments.
American and International Clients
At Lori Straus Communications, we’re happy to take on clients outside of Canada.
For American clients and companies appealing to the American market, we can write in American English. Because of the CAD to USD exchange rate, you’ll likely get a cheaper quote with us compared to American companies. Wherever you’re located, we can arrange payment via PayPal in Canadian dollars.
Types of Content
Before beginning your search for a copywriter for a Canadian copywriter, know what you're looking for. Some writers specialize in only one type of content, while others offer a variety of services.
These are some of the types of content we create:
- blog posts
- brochures
- case studies
- email campaigns
- feature articles
- postcards
- social media posts
- web copy
- white papers
If you have any questions about Lori Straus Communications, copywriters for hire in Canada, or would like to request a quote, send us a message via the form below and we’ll respond to you within one business day (95% of the time).
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