5 Tips for Writing Effective Patient Advocacy Content
March 18, 2024 By Lori Straus
Whenever I receive pamphlets and updates in the mail from charities I support, I read about people who’ve benefited from these charities. Whether about recovering addicts, cancer survivors, or cardiac patients, these stories try to bring the human to the condition.One thing I have noticed, though, is that these pieces often focus more on the…
3 Relevant Social Media Tips for SMBs
February 09, 2024 By Lori Straus
In my early years of attending webinars offered by the large social media companies, I often left a little disgruntled. The guest speakers and case studies always came from companies with billions in sales, some nearing or surpassing one century in existence, and many with multiple marketing departments. The social media tips shared with…
When It’s Okay to Ask Your Content Writer to Start From Scratch
June 01, 2023 By Lori Straus
If you hire a content writer to help with your marketing, you may not always love their first drafts. This doesn’t have to mean the end of the working relationship, though. If you and your writer create an environment that encourages constructive feedback, asking for a full rewrite is easy and can even prevent further headaches down the road. …
Social Media for a Family Business
March 15, 2023 By Lori Straus
We help coordinate social media for Star Performance Academy, a family arts centre in our home town. Working closely with the business owner and her team, we post three to five times a week on the business's public social media accounts. Because the business focuses on families and a lot of the content involves children, we have to be extremely…
5 Disadvantages of Outsourcing Your Marketing
October 15, 2022 By Lori Straus
When you’re running your own business, it always feels like you have a million and one things to do. Marketing is one responsiblity many business owners pass on to an external hire to free up some time. But what if your new marketer just ends up creating more stress? Let's consider some of the disadvantages of outsourcing your marketing so you…
Case Study: Getting the Tire Rolling: The UCDA’s Search for an Automotive Content Writer
August 31, 2022 By Lori Straus
Company Profile Since 1984, the Used Car Dealers Association of Ontario (UCDA) has aimed to provide a fair used vehicle buying experience for both consumers and dealers. What started with a small group of independent dealers has now become an organization of nearly 5,000 members across Ontario. UCDA members enjoy a variety of benefits, including…
Case Study: Master of Counselling Student Needed Transparency and Reliability in an Editor
July 15, 2022 By Lori Straus
Project Background Sarah Susswein was a student at City University working toward her Master of Counselling when she realized she needed an editor. Part of Sarah’s degree program involved completing a capstone project. She researched humour in counselling and needed to follow APA format for her academic paper. Only after her…
Case Study: t’works’s Search for a Content Writer
June 10, 2022 By Lori Straus
Company Background t’works is a one-stop language services provider that specializes in highly complex language and translation projects. Their goal is to bring together specialized language services providers who complement and support each other to shape the future of translation services. With a large team of project managers, t’works prides…
Search
Categories
