Marketing Cycling to Canadians: Beyond the Amsterdam Dream
June 12, 2025 By Lori Straus
A 2022, Ipsos released a study that analyzed bicycle use in 28 countries. It found that Canada ranked the lowest for preferring cycling for distances under 2 km. Canada also ranked the lowest for those who use a bicycle once a week.Fighting climate change with these abysmal numbers makes it look like moving Mount Everest might be easier. In this…
Monthly Blogging for Canadian Aftermarket and Service Centre Brand
May 30, 2025 By Lori Straus
Client OverviewNAPA Auto Parts (Canada) is a trusted supplier of automotive parts and accessories, whose longstanding reputation dates back to 1936 in Canada. NAPA supports both professionals and DIYers. Their sister brand, NAPA AUTOPRO, provides services for repairs and maintenance.NAPA Auto Parts has 600 stores across Canada and stocks over…
Define Your Needs When Outsourcing Writing
April 23, 2025 By Lori Straus
Finding the right writer or agency when you’re outsourcing your content creation can be tough. Writers are like snowflakes: no two are the same. They’ll differ in their writing style, personality, and client interactions.What Do You Want to See in a Content Writer or Agency?When creating a job description as part of your hiring process, you…
3 Reasons to Not Hire a Copywriter So You Can Save Yourself Some Money
March 12, 2025 By Lori Straus
If you run your own business, you likely write your own copy to save on paying someone else to do the job.However, sometimes you may feel your well is drying up and that you need to delegate some of your tasks so you can focus on your business. Is it time to hire out your copywriting?It could be.However, calling a communications company at the…
3 Blog-Writing Tips for Inexperienced Writers
February 12, 2025 By Lori Straus
Writing your company’s blog, but you don’t particularly enjoy the process? We can’t promise to help you love content writing, but we can offer three tips to strengthen your writing and make the process easier.Blog-Writing Tip 1: Clarify the Purpose of Your BlogHoming in on your blog’s purpose will reduce your workload and give your…
Basics of Content Marketing for Small- and Medium-Sized Businesses
January 17, 2025 By Lori Straus
When I’m asked about the basics of content marketing, the most common phrase I answer with is “It depends.” Content marketing has grown so much over the decades that a one-size-fits-all approach doesn’t work anymore.But what do you hear when someone says, “It depends”?They don’t have a straightforward answer, so they’ll waffle their…
Smart Cities, Smart Messaging: 12 Tips to Keep Your Communications Human
December 11, 2024 By Lori Straus
When you begin work on a new mobility or smart city project, a content strategy can help spread the word about how you’re helping the world become a better place. But if you use the same style, tone, and words as you do on internal communications, you’ll risk alienating the general public you’re trying to communicate with.Whether you plan to…
Communicating Season’s Greetings in December: What Should You Say?
November 17, 2024 By Lori Straus
Photo by Giulia GasperiniThe hardest part about December is wanting to wish your colleagues happy something, but you’re not sure what. I’ve had to look up the respectful way to send happy greetings during December for clients, too. Here’s my take on the matter. We’re All Humans First As such, we’re the same in many ways…
Problems With Your Content Writer?
October 16, 2024 By Lori Straus
You've contracted work to a content writer or content writing company, but part-way through the relationship, you've become unsatisfied with their writing. They may simply be a bad writer, or other problems may be afoot. We’ve had clients who were unhappy with our work. After dissecting those assignments, we discovered a few commonalities.…
Can a Content Writing Company Use AI Writing Tools?
August 19, 2024 By Lori Straus
If there’s one thing people say about me—whether as a compliment or, well, not as a compliment—it’s that I’m often direct. So, here’s my direct answer: yes, a content writing company can use AI writing tools. Of course, the reason behind the answer isn’t simple. But my goal here isn’t to just take a stance on this entire debate;…
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