Communicating Season’s Greetings in December: What Should You Say?
November 17, 2024 By Lori Straus
Photo by Giulia GasperiniThe hardest part about December is wanting to wish your colleagues happy something, but you’re not sure what. I’ve had to look up the respectful way to send happy greetings during December for clients, too. Here’s my take on the matter. We’re All Humans First As such, we’re the same in many ways…
Problems With Your Content Writer?
October 16, 2024 By Lori Straus
You've contracted work to a content writer or content writing company, but part-way through the relationship, you've become unsatisfied with their writing. They may simply be a bad writer, or other problems may be afoot. We’ve had clients who were unhappy with our work. After dissecting those assignments, we discovered a few commonalities.…
Can a Content Writing Company Use AI Writing Tools?
August 19, 2024 By Lori Straus
If there’s one thing people say about me—whether as a compliment or, well, not as a compliment—it’s that I’m often direct. So, here’s my direct answer: yes, a content writing company can use AI writing tools. Of course, the reason behind the answer isn’t simple. But my goal here isn’t to just take a stance on this entire debate;…
Content Writing for Patient Advocacy
May 03, 2024 By Lori Straus
Patient advocacy requires a host of communication avenues: public relations, newsletter, social media, blog posts, magazine articles...the list goes on. Above all that, though, is writing in a way that connects the reader to your cause. In other words, reaching readers through empathy.Empathy connects humans. It helps us understand what others are…
8 Ways to Save Money With a Content Writing Service
April 05, 2024 By Lori Straus
One thing that could hold you off from outsourcing your copywriting to a content writing service is the cost. Any company who values your business will find ways to help you keep costs down, no matter what they charge per hour. So, here are eight tips you can already use to keep costs down when hiring a content writing service. Have as many…
5 Tips for Writing Effective Patient Advocacy Content
March 18, 2024 By Lori Straus
Whenever I receive pamphlets and updates in the mail from charities I support, I read about people who’ve benefited from these charities. Whether about recovering addicts, cancer survivors, or cardiac patients, these stories try to bring the human to the condition.One thing I have noticed, though, is that these pieces often focus more on the…
3 Relevant Social Media Tips for SMBs
February 09, 2024 By Lori Straus
In my early years of attending webinars offered by the large social media companies, I often left a little disgruntled. The guest speakers and case studies always came from companies with billions in sales, some nearing or surpassing one century in existence, and many with multiple marketing departments. The social media tips shared with…
When It’s Okay to Ask Your Content Writer to Start From Scratch
June 01, 2023 By Lori Straus
If you hire a content writer to help with your marketing, you may not always love their first drafts. This doesn’t have to mean the end of the working relationship, though. If you and your writer create an environment that encourages constructive feedback, asking for a full rewrite is easy and can even prevent further headaches down the road. …
Do You Need a Marketing Consultant or a Content Writer?
May 10, 2023 By Lori Straus
Photo by Patrick Fore Considering expanding your marketing efforts? Terrific! But do you need a marketing consultant first? Or can you jump right in to hiring a content writer, social media manager, or other content professionals to carry out your content marketing ideas? In this blog post, we'll discuss the benefits of marketing services and…
Suite of Content Services for Health Informatics Company
March 15, 2023 By Lori Straus
Pulse Infoframe develops patient registries for researchers, pharma and biotech, and patient advocacy organizations so they can use real-world data to generate real-world evidence and find treatments and even cures for rare disease, chronic conditions, and cancer. They've been a client since 2018 and ask us to write a wide range of content: blog…
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