5 Disadvantages of Outsourcing Your Marketing
October 15, 2022 By Lori Straus
When you’re running your own business, it always feels like you have a million and one things to do. Marketing is one responsiblity many business owners pass on to an external hire to free up some time. But what if your new marketer just ends up creating more stress? Let's consider some of the disadvantages of outsourcing your marketing so you…
Case Study: Getting the Tire Rolling: The UCDA’s Search for an Automotive Content Writer
August 31, 2022 By Lori Straus
Company Profile Since 1984, the Used Car Dealers Association of Ontario (UCDA) has aimed to provide a fair used vehicle buying experience for both consumers and dealers. What started with a small group of independent dealers has now become an organization of nearly 5,000 members across Ontario. UCDA members enjoy a variety of benefits, including…
Case Study: Master of Counselling Student Needed Transparency and Reliability in an Editor
July 15, 2022 By Lori Straus
Project Background Sarah Susswein was a student at City University working toward her Master of Counselling when she realized she needed an editor. Part of Sarah’s degree program involved completing a capstone project. She researched humour in counselling and needed to follow APA format for her academic paper. Only after her…
Case Study: t’works’s Search for a Content Writer
June 10, 2022 By Lori Straus
Company Background t’works is a one-stop language services provider that specializes in highly complex language and translation projects. Their goal is to bring together specialized language services providers who complement and support each other to shape the future of translation services. With a large team of project managers, t’works prides…
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